It’s important to foresee the steps involved in bringing the idea to life which requires deep business understanding, technology geekitude, an eye for design. The Information Architecture helps in creating a plan that prevents find-ability and usability disasters–leading to costly redesigns. During this stage, the structure is the plan so that information can be executed next to complete the intended tasks.
Whether creating a new product from scratch or revamping current experience, we work as a UI/UX team to have a collaborative approach involving key stakeholders to get the best understanding of a project. The technique involved includes brainstorming and mind-mapping to body-storming (role-play scenarios) to detail out Information Architecture.
The Execution stage involves creating fast and cheap on-paper prototypes incorporating navigation, content, and action for each user requirement. This activity helps us get early feedback from our stakeholders, rectify mistakes and iterate to reduce rework at later stages. We further transform the paper prototypes into high fidelity wire-frames or click-through prototypes to define the flow which becomes the sole reference for our visual design experts. It is an integral step of our web design service to manifest the outcome.